Tourism Authority spent $5.4m on promotions

  • Beach boost: tourists enjoy the range of improvements made to access, parking and lighting at Horseshoe Beach, Southampton (Photograph by Akil Simmons)

    Beach boost: tourists enjoy the range of improvements made to access, parking and lighting at Horseshoe Beach, Southampton (Photograph by Akil Simmons)


The Bermuda Tourism Authority has revealed more than $12 million in external contracts as part of requirements of public access to information legislation.

The contracts included a total of $5.4 million for marketing and promotions, $4.7 million in rent for officers in Bermuda and in New York and $390,000 in funding for local events.

Of the 23 BTA contracts detailed in The Official Gazette last week, the largest was related to rent.

The BTA paid $3.553 million to Royal Realty Corp for office rental in New York — a fee that covers the period from November last year until November 2029.

The authority also paid $1.144 million to Washington Properties (Bermuda) Limited for its on-island office.

The contract started in January 2014 will end next January.

A multiyear co-operative marketing agreement with JetBlue cost the BTA $2.745 million.

The agreement came into effect in January 2017 and will continue until the end of this year.

The BTA also paid MMGY Global LLC, a company with offices in the US and Spain, $1.02 million for marketing and advertising services from last January until the end of this year.

Saks & Company, the company that owns upmarket store Saks Fifth Avenue, travel planning business Virtuoso Ltd and hospitality software company Cvent Inc were also hired for marketing and promotional work, and got $250,000, $75,866 and $53,813 respectively.

US-based travel marketing firm Miles Partnership signed a $575,340 contract with the BTA for website hosting and digital marketing.

Expedia Travel, a US-based travel website, were awarded two contracts worth a total of $300,000, both started in January and will run until the end of the year.

Reach Global Marketing got an $85,000 contract to promote the island in Canada between January last year and the end of this year.

Britain’s Media Agency Group, which highlighted the island with a high-tech billboard campaign in the UK, got a $304,198 contract that ended in January.

The BTA also hired the US-based Turner PR group for public relations with a two-year $504,000 contract which will finish at the end of next year.

The authority also made cash contributions to several events on the island.

The Bermuda Festival of Performing Arts got $75,000 for its 2019 festival and Pink Sand Entertainment was given $100,000 for its Made in Bermuda events last year.

The Bermuda National Athletics Association were awarded $160,000 for the 2019/2020 Bermuda Marathon Weekend, the Royal Bermuda Yacht Club will receive $55,000 for the 2019 Argo Group Gold Cup and the BTA will pay $300,000 for the BDA 3’s World Team Championship tournament as part of a multiyear agreement.

The BTA also agreed to sponsor Bermudian athlete Flora Duffy through a multiyear sponsorship agreement valued at $160,000.

Other contracts listed included $78,000 to Associated Luxury Hotels International for a single-year membership in its global alliance, $159,300 to Total Research Associates for data entry of landing cards and $104,100 to Destination Analysts Inc for air and cruise exit surveys.

You must be registered or signed-in to post comment or to vote.

Published Apr 6, 2019 at 8:00 am (Updated Apr 6, 2019 at 1:55 am)

Tourism Authority spent $5.4m on promotions

What you
Need to
Know
1. For a smooth experience with our commenting system we recommend that you use Internet Explorer 10 or higher, Firefox or Chrome Browsers. Additionally please clear both your browser's cache and cookies - How do I clear my cache and cookies?
2. Please respect the use of this community forum and its users.
3. Any poster that insults, threatens or verbally abuses another member, uses defamatory language, or deliberately disrupts discussions will be banned.
4. Users who violate the Terms of Service or any commenting rules will be banned.
5. Please stay on topic. "Trolling" to incite emotional responses and disrupt conversations will be deleted.
6. To understand further what is and isn't allowed and the actions we may take, please read our Terms of Service
7. To report breaches of the Terms of Service use the flag icon

  • Take Our Poll

    Today's Obituaries

    eMoo Posts